THE BLOG
MARKETING DUMPS
Your scroll explained.
You see the pr stunts and unboxings. Different brands are everywhere on your feed. But what makes influencer marketing work, why is it so successful?
Marketing Dumps break down the strategy behind the content you're already scrolling mindlessly past. Influencer partnerships, campaigns, consumer behavior; there is strategy and concept behind every video. Once you understand the marketing behind the scroll, you'll start seeing your feed a little differently.
CONSUMER BEHAVIOR • 5MIN
Disney turns customer loyalty into a lifestyle, but deeper loyalty also creates higher expectations for the brand.
SOCIAL MEDIA STRATEGY • 1MIN
Aerie turns creators into modern billboards by using trusted relationships to make products feel less like advertisements and more like personal recommendations.
CONSUMER BEHAVIOR • 1MIN
Barbie stayed relevant by using nostalgia, partnerships, and new experiences to grow alongside the consumers who grew up with the brand.
The Collective
INFLUENCER MARKETING • 1MIN
Women are reshaping marketing by turning trusted creator relationships into powerful channels that influence what consumers buy.
CONSUMER BEHAVIOR • 1MIN
Dunkin turns repeat purchases into genuine brand loyalty by using social media to build community, personality, and connection.
INFLUENCER MARKETING • 1MIN
A strong creator campaign starts with a clear objective, the right audience, purposeful tactics, and measurable results, not just a PR package and a popular influencer.
SOCIAL MEDIA STRATEGY • 1MIN
Consistent creator partnerships can build more trust, familiarity, and sales than chasing a single viral moment.
