MARKETING DUMPS

Consumer Behavior

Exploring what makes consumers click, connect, trust, and buy, and the psychology behind the brands they keep coming back to.

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BREAKING IT DOWN

CONSUMER BEHAVIOR • 5MIN

Disney Adults Are Out, Disney Girlies Are In:

Disney Turns Loyalty Into a Lifestyle

Disney turns customer loyalty into a lifestyle, but deeper loyalty also creates higher expectations for the brand.

CONSUMER BEHAVIOR • 1MIN

Barbie Grew Up With It’s Audience,

and Your Brand Should Too.

Barbie stayed relevant by using nostalgia, partnerships, and new experiences to grow alongside the consumers who grew up with the brand.

INFLUENCER MARKETING

Consumer Behavior

CONSUMER BEHAVIOR
SOCIAL MEDIA STRATEGY

CONSUMER BEHAVIOR • 1MIN

How Dunkin’ Turns Social Media

Engagement Into Brand Loyalty

Dunkin turns repeat purchases into genuine brand loyalty by using social media to build community, personality, and connection.