There’s More Money Behind The
Influencer Than You Think.
That product your favorite creator “just happened” to make go viral? There’s probably more strategy behind it than you realize.
I break down the marketing behind your scroll: from influencer partnerships and viral content to the psychology that turns attention into action.
What Makes You Scroll
& What Makes You Say?
Every scroll comes with a strategy.
The creator you trust, the product you suddenly need. The campaign everyone is talking about or the video you watched all the way through without even realizing someone was paid to feature a product in their video.
Here, we go beyond what’s trending to understand why it’s trending.
Influencer partnerships, brand campaigns, viral moments; OliviaWantsToGoViral breaks down the content you consume into marketing you understand and use.
THE STRATEGY
BEHIND THE SCROLL:
SOCIAL MEDIA STRATEGY • INFLUENCER MARKETING • VIRAL CONTENT
The Bigger Picture
Social media often feels unpredictable. One post can reach millions of people while another gets just ten likes. An influencer can sell a product, while another partnership barely gets noticed.
Sure, luck plays a part.
However, strategy plays an even bigger one.
The Strategy Behind the Scroll explores the marketing and psychology behind the content that makes us stop and engage with content, and what marketers & creators can learn from it.
MARKETING DUMPS
Welcome to the blog, or what I like to call, brain dumps. Campaigns, creators, trends, tools, products and everything you see on your feed get broken down from mindless scrolling to mindful marketing.
CONSUMER BEHAVIOR • 5MIN
Disney turns customer loyalty into a lifestyle, but deeper loyalty also creates higher expectations for the brand.
CONSUMER BEHAVIOR • 1MIN
Barbie stayed relevant by using nostalgia, partnerships, and new experiences to grow alongside the consumers who grew up with the brand.
CONSUMER BEHAVIOR • 1MIN
Dunkin turns repeat purchases into genuine brand loyalty by using social media to build community, personality, and connection.
Hi, I’m Olivia.
I spend a lot of time thinking about why we stop scrolling.
I work on both sides of social media marketing - i’m the gal who develops campaigns for influencers and delivers content for my own platforms.
That perspective made me hungry to learn more than what’s trending. I want to understand why people engage, why videos work, and why influencer marketing is so big.
Here, I turn those questions into practical breakdowns of the marketing happening on your feed every day.