Lauren Hankis

“In my area we make sure we market with a wide array of product. In order to do that, we make sure we’re purchasing a wide array across several categories and vendors as well. Marketing specifically comes in different waves, each wave having their own individual marketing shoot and plan. From there we focus on consumer algorithms, and what is trending. Beach themed ads may show more on the feed of somebody living in Florida or a warm coastal state, whereas cold weather product advertisements will show in the states where our more northern stores are; we really rely on algorithm and location when inputting ads. We want to pay attention to what the customer already consumes on a daily basis and shape our marketing around their algorithms.”